At the beginning of the 1990s, the German communication designer Otl Aicher spoke of the phenomenon of "objects of utility that cannot be used". For there are objects that, viewed in isolation, function perfectly but are difficult to use. The easier a product is to operate – in other words, to use – the greater its benefit to the user.
Loopbody is innovative to use, giving it high quality of use. This bodysuit makes nappy changes much faster and easier, as it doesn’t have the usual snap buttons used on bodysuits.
The MOLOTOW SKETCHER is a double-sided writing and sketching tool with an innovative cartridge system that makes it possible to combine and exchange the ink cartridges and three types of nibs easily in one pen.
Meanwhile, Esper Hand is a prosthetic arm for amputees that virtually merges with its wearer by learning to predict the wearer’s movements.
Another product that is pleasant to use is the Cyklær electric bike, which offers a new form of transport with a large number of smart functions that is fun yet stylish and dynamic.
