In addition to the functional design aspects, there is also the aesthetic quality, which is not primarily oriented towards the utility and use of a thing, but is based on the pursuit of beauty.
One example of a product with the quality of seduction is the Grand Seiko Evolution 9 Collection SLGH005G wristwatch. The structured design of the face is inspired by the birch tree forests at the company’s headquarters, while the transition from perfect mirror finish to brushed finish gives the case its special glow.
By contrast, portable speaker Teno is characterised by the fact that it breaks with the look, touch and feel of traditional products on the market by marrying crafted elements with technology to create a sensual object.
Meanwhile, the MILANO/horizontal radiator is a product with a refined design that restructures the surrounding space with its dominant form and informs the space with its sculptural appearance.
Another product that features the quality of seduction is Frametable Outdoor, which brings a new aesthetic to outdoor furniture thanks to its streamlined and elegant design.
